In the last few posts, I have been sharing business models you can use to make money online without having to spend any money first (or ever, if you don’t want to).
If you missed my previous posts in this series, you can find them here (all links open in a new window)…
Today, I want to share another No-Cost Business Model… video marketing.
In simple terms, this model involves creating videos to promote either your own products or affiliate products.
There are lots of very good free tools you can use to create videos. For example, ‘Cam Studio’ at http://camstudio.org is free ‘screen capture’ software that allows you to record whatever you do on your computer desktop.
This is very useful if you want to demonstrate or review an information or software product ‘live’ on screen.
Once you have your video in the can, you upload it free to YouTube so people can watch it.
But how do people find your video?
The best way is to get it to appear high in the results when people search for the name of the product or service you are reviewing.
Why? Because if you are promoting ‘Acme Widgets’ and someone searches Google or YouTube for ‘Acme Widgets’, you can be pretty sure they are interested in buying ‘Acme Widgets’.
They are not searching for ‘widgets’, but a particular brand of widgets. So they are very likely to have already made the decision to buy. They are just looking for reassurance that they have made the right decision.
If your video provides useful information about ‘Acme Widgets’, the chances are that they will click your affiliate link and you will get a commission.
So how do you get your video to appear high in the search results.
It can be far easier than you might imagine… if you choose the right keywords (i.e. the terms people search on).
You want to choose keywords that are not hugely competitive but still get a good number of searches every month. You can find this out by using the ‘Google AdWords Planner’ tool (search for this on Google).
You then ‘optimise’ your video so it is most likely to come up high in the search results for those keywords.
Doing that is a whole subject in itself beyond the space available in this post.
However, here are just some of the things you can do…
1) Use your keyword in the video title
2) Use the keyword in the video file name when you upload it (e.g. AcmeWidgets.MP4)
3) Include your keyword near the start and end of the video description and maybe 2 or 3 times in between (but make it read naturally)
4) Ideally, create a YouTube video channel with the keyword in the channel title
5) Transcribe the video and include this in the video description
6) Use your keyword and related keywords as ‘tags’ (search terms) for the video
All of the above are ‘on-site’ techniques i.e. ones you set when uploading the video.
Depending on the competitiveness of the keyword, they can be enough to get your video ranking.
In other cases, you will need to do some ‘off-site’ techniques as well, such as getting views, comments and likes and building links to your video from other websites.
The good news is that there are free ways to do all of the above too.
Google loves video. And it is much, much easier to get a video appearing high in the search results than a website. Plus, of course, videos are much quicker and easier to create than an entire website.
One good video on the first page of Google or YouTube can produce a regular income for you almost completely on autopilot.
Imagine having 10, 20 or 100 in different niches, all bringing you in an income.
Many marketers are making 6-figures a year doing nothing but video marketing.
So why not give it a try?