If you are using Facebook advertising to promote affiliate products or CPA (Cost Per Action) offers – maybe even your own products – you need to read this post.
Facebook advertising is great.
No other platform allows you to target the audience for your ads with such laser-targeted precision.
Plus, if you get the targeting right, Facebook still offers some of the cheapest paid traffic around.
Particularly affiliate or CPA marketers.
There are now whole markets – such as dating, weapons and gambling – that Facebook has effectively banned completely.
And there are other markets where there are growing restrictions.
Two of the biggest are health (including weight loss) and ‘make money’.
Facebook will not allow you to make specific claims for these markets in either your ad or the landing page the ad goes too.
For example, ‘lose 7 pounds in 7 days’ or ‘make $1,000 in 30 days’ will not get through.
Ads or landing pages making specific claims like this will be rejected, even if the claims are true and verifiable.
This presents problems for product owners in these markets.
However, it presents bigger problems for affiliate and CPA marketers, because most of the sales pages you send traffic too will make these sort of claims.
And there is another problem.
Facebook’s Terms of Service lay down certain requirements for the landing pages you send traffic too.
Again, many landing pages provided by product owners or CPA offers will not comply with some or all of these requirements.
On top of all this, Facebook is steadily becoming less and less ‘affiliate friendly’.
So that’s the bad news.
What’s the good news?
There is an easy way to get around all of these problems.
A bridge page is a web page that sits between your ad and the affiliate or CPA sales page.
This page will comply with all of Facebook’s Terms of Service and will not make specific claims.
It operates as a ‘presell’ page that warms traffic up before sending it on to the offer page.
It can take many forms.
It may provide a review of the offer.
It may offer bonuses for the offer.
It may offer information that is ‘useful but incomplete’, with the complete solution being the offer you are promoting.
It may be a survey or a quiz related to the offer.
But bridge pages are more than a necessity for advertising on Facebook.
They also increase conversions.
You have to remember that Facebook is a social platform.
People do not go onto Facebook to buy stuff.
They do not expect to be ‘sold too’.
So you will get much better results if you use a bridge page to ‘transition’ people from ‘social’ mode to ‘buying’ mode.
Your ad is conversational and offers some useful information.
It directs people to your bridge page for more helpful information.
Your bridge page provides that information and invites them to click through to the offer to find the complete solution.
Market tests – backed up by my own results – show that this ‘transitioning’ approach can lead to a 300% increase in conversions.
And it’s pretty easy to see why.
Imagine you are socialising at a party.
Someone you have never met before comes up to you and says, “I’ve got this really great thing. Buy it now”.
Chances are you will not be too impressed.
However, suppose you get into a conversation with this person and they give you some good advice on something and THEN say “Here’s something that helped me a lot, perhaps it will help you too”.
You are going to be much more likely to take them up on their offer.
For ‘party’, read ‘Facebook’ and, for ‘conversation’, read ‘bridge page’.
The issue for many marketers, however, is creating these bridge pages.
Well, not one but two products have just been released that make this process very simple.
Each does it in a different way.
As its name suggests, this software allows you to create quizzes.
And people love taking quizzes, especially in a social environment such as Facebook.
And quizzes are ideal for marketers.
First, you can set things up so that people take the quiz and THEN have to enter their email address to get the result.
Second, you can create ‘paths’ in your quiz so that the results you present to people can be based on the answers they provide to the questions you ask them.
And that includes the offer you present to them at the end of the quiz.
That is very powerful, as we’ll see in a moment.
Quiz Funnels consists of three main parts…
First, is the quiz itself.
You describe the quiz and then create your questions, each with multiple choice answers.
The quiz can be serious or humorous, depending on your niche and what your objective is.
For example, you could create a quiz entitled ‘Do You Have What It Takes To Be An Internet Marketer?’.
People love taking quizzes that will tell them something about themselves.
You see this type of quiz everywhere on Facebook because people love taking them and then sharing the results.
And that means lots of free traffic.
Using a bit of imagination, you can create an entertaining quiz for just about any niche.
Or, for the lazier approach, just see what is already working and create your own version.
Once you have your quiz setup, you can plug it into your autoresponder to collect email addresses.
Quiz Funnel also gives you the option to get people to subscriber with one click using their Facebook email address.
It’s fast and easy and will give you genuine email addresses.
This is so much better than the typical optin form because people will be highly motivated to give you their email address.
They have already decided to take the quiz and then they have taken the time to complete it.
They are going to want to see the results.
Perhaps the cleverest part of Quiz Funnels is the offer feature.
You can create multiple results depending on how people have answered the questions.
And you can then display an offer linked to each of these results.
Taking the ‘Internet Marketer’ quiz I mentioned above, you could offer an introductory affiliate marketing course for people who don’t have ‘what it takes’ and a coaching call to those that do.
(You could also present the same offer to everyone if you choose.)
This is very powerful stuff.
There are other services out there that will build interactive quizzes like this, but they almost all charge a hefty monthly fee.
Quiz Funnels offers pretty much the same service, but for a low one-off investment.
There is no doubt that quizzes on Facebook work. The fact that you see so many of them proves that.
I will certainly be using Quiz Funnels in my business and I think it is a ‘must-have’ for anyone marketing on Facebook…
In essence, this is drag and drop software that will quickly build professionally designed web pages for you.
There are, of course, any number of page builders out there.
However, what makes Ad Bridger different is that it is designed to create pages that are compliant with all of Facebook’s (and other ad platforms’) terms and conditions.
The software comes with a library of templates that you can just modify or you can create pages from scratch.
All pages have a call to action button that you just link to whatever offer you want to send people too.
The software is very intuitive and easy to use and you genuinely can create a fully-functioning bridge page in a few minutes.
The templates that Ad Bridger provides are just the type of pages that have been proven to convert well. I know, because I use very similar pages in my campaigns.
I do like this software, but be wary of some of the income claims (e.g. “$63,000 in 7 days”) made on the sales page.
Using bridge pages can and should increase your conversions, but it does not generate income by itself.
That depends on what offer you are promoting and the content of your ad and bridge page.
That said, the software does come with a detailed case study of how one user turned $200 of ad spend into revenue of $3,000 in 48 hours.
It is always good to see how people are using software in practice.
I am pretty competent when it comes to creating websites and bridge pages ‘from scratch’.
However, I will be using Ad Bridger purely for the amount of time it will save me.
Ad Bridger is definitely worth your serious consideration if you regularly advertise on Facebook or, indeed, any Pay Per Click ad platform…
Now you may be asking, if I had to pick one or the other, which would I go for?
Well, I have got both because they do serve different purposes.
First, quizzes carry so much marketing clout.
People love them, they are great for social media, they can go viral, they have ultra-high optin rates and they can be tailored to make different offers depending on how people answer.
Second, it is hugely difficult to create interactive quizzes for yourself. There are other services out there, but they are all pretty expensive subscription services.
Quiz Funnels is currently available for a low one-off fee (although they will be switching to a subscription once the launch is over).
In contrast, it is relatively easy – albeit a huge pain in the backside – to create the sort of bridge pages that Ad Bridger produces.
You do need to be using bridge pages with Facebook advertising.
Not only do they increase conversions when done right, they are becoming more and more of a necessity to stay in Facebook’s good books.
** Update **
I have been running a test campaign for the last 3 days using a quiz I created using Quiz Funnels.
The quiz is titled, ‘Do You Have What It Takes To Succeed As An Affiliate Marketer?’.
I am running a simple ad inviting people to take the quiz, targeting the followers of ‘internet marketing celebrities’, such as Frank Kern and Ryan Deiss.
The results so far are shown in the screenshot above. If you can’t make out the figures, click on the image to see a bigger version in a new window.
You can see that I am getting a 10.53% Click Through Rate (CTR) from the ad to the quiz.
This is VERY impressive. It means that more than 1 in 10 people who see the ad click through to take the quiz.
Also notice that the ‘Relevance’ score is the maximum 10, meaning that Facebook has classed my ad as a ‘perfect’ match for my audience.
And it has rewarded me with a very low Cost Per Click (CPC) of 8 pence (around 11 cents).
That is incredibly cheap, given that I am more used to seeing a CPC of $1 or more for competitive niches like internet marketing.
Once people have completed the quiz, I ask them for their email address before they can see the results.
You can see above that I have had 441 link clicks and that has produced 282 optins.
That is an optin rate of 64%.
Huge! The typical optin rate for a squeeze page in internet marketing is between 20% and 40%.
And I didn’t even have to offer new subscribers a free gift to get them to signup.
The total amount spent (from above) is £35.76.
So each subscriber is costing me 13 pence (around 18 cents).
That is dirt cheap when most marketers would be happy to get a new subscriber for $1 or even $1.50.
Needless to say, I am VERY impressed with Quiz Funnels and I shall be scaling it up going forward to build my list quickly and cheaply.
If you haven’t already, I thoroughly recommend that you try Quiz Funnels for yourself…
It is very quick and simple to set up a quiz and then run a Facebook ad to it, so you can test this for yourself very quickly.