The Big Boss Enemy of Entrepreneurs

“Fear is not real.

The only place that fear can exist is in our thoughts of the future.

It is a product of our imagination, causing us to fear things that do not at present and may not ever exist.

That is near insanity.

Do not misunderstand me. Danger is very real but fear is a choice.”

afterearth01That is a quote from the lamentable movie ‘After Earth’ starring Will Smith. (Sigh, whatever happened to Will Smith?)

The movie may be very, very bad, but the quote is spot on.

If you’re going out there to become an ‘entrepreneur’, you will inevitably face risks. It comes with the territory.

If it didn’t, everyone and their dog would be an ‘entrepreneur’.

And risks can lead to fear.

The fear of failure.

And that can lead to procrastination or an obsession with making everything ‘perfect’.

After all, if you never get to the point where you press the big green ‘Go’ button, you can never actually ‘fail’.

So what’s the solution?

It is to do what true entrepreneurs do and break out of the success or failure mindset.

True entrepreneurs aim to fail as quickly and as often as possible.

They just¬†don’t call it ‘failure’.

They call it ‘testing’.

Suppose that you run your very first paid ad on Facebook and it bombs.

Your reaction is the acid test as to whether you are a true entrepreneur or not.

Was this a ‘failure’… or a valuable test to eliminate something on your path to ultimate success?

The secret is to always manage your risk.

So you set your daily budget for your Facebook ad to $5 and you let it run for a couple of days to see if it works.

If it does, great.

If it doesn’t, you are down $10 and you know far more about what to try next.

Instead of spending months developing the ‘perfect’ product for a niche you want to get into, create a short report or video in a day or two that addresses one problem your niche is having and put it out there.

If it sells, then invest time in the full product.

If it bombs, move onto something else. Cost? A few hours of your time.

Instead of putting together a full-blown video course on a topic, create a one-off webinar and sell it for nothing or a minimal price. If you can’t give it away, you’ll have a hard time selling a full-blown course.

There are almost always ways to test anything at minimal cost (in time or money) and, hence, minimise your risk… and your fears.

Bottom line?

The more stuff your try, the quicker you will succeed.

If you never try, you can never fail… but you can also never succeed.

Now just go try something!


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