I am just back after a long weekend celebrating a friend’s ‘significant’ birthday in the city of Hereford.
I haven’t been there for more than a decade and I was taken with how much it had changed.
I remember it as being run-down and needing a lot of TLC.
Now it seems to be ‘up and coming’.
(I also recommend the ‘Beer in Hand’ pub for some fine local ales.)
Now here’s something I’ll bet you’ve heard a few times before…
Despite not touching my business all the time I was away, I returned to find that I had earned enough money to cover the cost of the weekend a couple of times over.
Which got me thinking about one of the biggest claims made about internet marketing…
Is it really possible to ‘make money while you sleep’?
The answer is “Yes”… and “No”.
Yes, in the sense that money arrived in my account at times when I was away doing other things.
And no in the sense that it wasn’t ‘free money’.
I was being paid for work I had put in at some point in the past.
It just happened to arrive while I was sleeping or having fun.
In that sense, even people with a job that provides holiday or sickness pay or people with investments ‘make money while they sleep’.
It’s a good sound bite, but it really isn’t anything very special.
And it isn’t even necessarily desirable.
For example, I could put in 100 hours of hard graft over the coming week and get paid $100 for my troubles.
If that money arrived in my account at 3am in the morning, I could claim that I have made it while I slept.
But it wouldn’t be a very good deal.
So we’re not asking the right question.
The real question we are asking is, “Is it possible to get paid for doing zero work?”
That’s what we all would really want.
And the answer, of course, is “No”.
Except as a result of pure luck – like coming into an unexpected bequest – all money has to be earned.
Even winning the lottery requires the effort of buying a ticket.
Of course, marketers know that we would all like something for nothing, even if we claim otherwise.
That’s why sales pitches for products focus on how little time and effort is required to produce apparently exceptional results.
But nine times out of ten, it’s a lie, or at least a massive exaggeration.
I’m not saying that the methods being sold don’t work, although there are plenty of those.
I’m saying that they will require an awful lot of effort on your part to make them work.
And, even then, you may not be able to ever get them to work for you.
These are hugely popular for selling training products, particularly low-cost ones.
The author promises to walk you through an actual case study of how they made $X in Y hours, where X is big and Y is small.
Sounds very appealing.
It’s not ‘dry’ theory.
Surely, you can just copy what they did and make the same money?
The problem is that a case study does not a business make.
Yes, it may be an example of something that worked.
But what isn’t shared is all the times it didn’t work.
Or all the time, effort and cost that led up to that one success.
Or how much of it was down to pure luck.
Or whether the author actually ever repeated that success.
Don’t get me wrong.
I am all for case studies.
But only when they are included as practical implementations of comprehensive training on an actual business.
But I digress…
My point is that, if you are serious about success, you must be prepared for – even welcome – some hard graft.
And the real question you should be asking is how you can maximise the return you get on that investment of effort.
Few marketers – even successful ones – ask themselves that question.
I know because, after years in the internet marketing game, I am only just waking up to it.
This conditions us to expect payment in return for hours worked.
So we may well be making a very nice living.
But it is in most cases still proportional to the time we put in.
And, if we stop working, we stop getting paid.
This is wrong-thinking because it ignores the real power of marketing…
The ability to get paid over and over again for work we do once.
In other words, creating ‘passive income’.
Now, I’ve already talked about this and had the debate about whether any income is truly passive.
However, what is certain is that you can create income that is very nearly passive, in the sense that, once setup, it requires minimal effort to maintain.
If you are just starting your internet marketing journey, one of the best pieces of advice I can give you is to think this way from the start.
If you are coming from a job, discard the ‘work once, get paid once’ mentality.
Trust me, it’s hard to do because you have to reverse years of conditioning.
Plus, we all want jam today.
In fact, an awful lot of jam today.
So aiming for small amounts of jam tomorrow, the next day and into the future also requires a mind shift.
Which leads me nicely onto the RepWarn Reseller opportunity.
I have already gone into this in great detail, so I won’t repeat it again.
The doors close this coming Sunday so, if you are interested, you can find out more on my blog post here…
Whether you decide to join that or not, it provides an excellent example of what you should be looking for.
Yes, you have to put the initial effort into learning about the product and the methods for selling it.
How much of a learning curve that will be will depend on how much marketing experience you already have.
But here’s the key…
Every sale of RepWarn produces a recurring monthly (or annual) income for you.
And the authors look after all of the product delivery, support and development.
So this is pretty much as close as you can get to true passive income in the real world.
And every sale you make adds to that income stream.
Plus, this is a real business.
It provides a service that is in high demand from businesses at a reasonable price.
Customers are going to want to keep using this after they have bought.
And that’s exactly the sort of thing you want to be looking for.
A similar example is the autoresponder.
Anyone who has an email list needs an autoresponder and you can earn recurring commissions by selling them as an affiliate.
(I still get around $200 a month from recommending an autoresponder to my subscribers more than 5 years ago.)
The point is that virtually all internet marketing involves selling something to someone.
If you are going to learn how to do that, why not do it with something that isn’t going to pay you once, but over and over again?
Anyway, here endeth the lesson.
By the way, being one to practice what I preach, I started work on my own RepWarn reseller business last week.
If you decide to join, I’d love to hear how you are getting on and share what’s working.
Here’s the link again…
Please note that the offer closes on Sunday.