Let me start with a shocking admission… I don’t know how to get rich quick.
Yes, there are plenty of marketers out there who will claim to be able to show you how to make millions by a week next Tuesday. But I’m not one of them.
I didn’t get rich quick.
I know more than my fair share of rich people and, no, they didn’t get rich quick either.
They – and I – got rich slowly.
(When I say ‘rich’, I don’t mean untold millions. I mean having enough money to live the life you want to live without having to answer to anyone.)
The truth is that, short of winning the lottery or coming into a large inheritance, there is no magic ‘Make Me Rich’ button to press.
It may not be instant, but the fastest route to financial freedom is to find an audience that has a desire, need or problem and that is easy to target online. And then offer something that fulfils that desire, need or problem in a way that isn’t available elsewhere.
Do that and you will make a handsome living.
Here are three ways you have to change your thinking from ‘get rich quick’ (and fail) to ‘get rich slowly’ (and succeed)…
- Focus on customers instead of products
I’m sure you’ve been on the email lists of people that just seem to promote anything and everything that can make them some money.
They would have you believe that, no, the thing they offered you last week (or even yesterday) wasn’t the be-all-and-end-all after all. No, forget that. THIS new thing is the only thing you will ever need (until tomorrow).
This approach may be profitable for a while. But there is only so long that subscribers will put up with this treatment before they stop taking any more notice of you. There is an apt name for this type of marketing… ‘churn and burn’.
For long-term success, you need to change the question you are asking. Instead of “how can I relieve my customers of the most cash in the shortest time?” you need to be asking “how can I offer real value to my customers and move them closer to their goals?”
Once you do that, you will not have to ‘sell’ very hard at all because people will be queuing up to buy from you.
In other words, your audience should always comes before the product.
- Identify and serve your audience and stop trying to appeal to everyone.
You can’t please all of the people all of the time. But you can please some of the people all of the time.
For example, some readers of this post may still be looking for the ‘magic button’ and will be indignant at me saying there isn’t one. They want to hear from people that support the myth and so will go elsewhere.
That’s fine by me. The ‘money-for-nothing’ crowd is not part of my target audience. They are not the people I want t serve and so I am very happy for them to look elsewhere.
It is just as important to ask who your customer isn’t as it is to ask who your customer is.
If you try to appeal to everyone, you will not build real trust and rapport with anyone. And, ultimately, people only buy from people they feel they know and trust.
In other words, identify what makes you different and then be yourself. Unless you are an axe murderer, there will be more than enough people out there who will want to follow you.
Remember… the customer is not always right!
- Keep it simple
Too many people over-complicate online business.
At the end of the day, you want a successful sales funnel. You send traffic in at one end and money (more than the traffic cost) comes out of the other end without you having to run around making everything happen.
Once you have that, you simply need to scale things up. You send more traffic, you find more sources of traffic and, when you have taken that as far as it can go, you build another funnel.
You ‘systemise’ everything as much as possible so that, when your business gets bigger than just you can handle, you start outsourcing tasks.
Ultimately, you become the ‘ideas’ person and other people do everything else for you.
That’s called ‘leverage’ and every rich person used it to become rich.
Start changing the way you think in those three key areas and you will be ready to start getting rich slowly… and surely.