I am late to the party on this one.
I understand that the special launch pricing ends tonight (the 11th) at midnight, Eastern Time.
So you have to act pretty quickly if it’s something that appeals to you.
Ecom Domination is a training course from Sam England and Jon Bowtell.
Those names may not be familiar to you, but they both well-respected veterans in the ecommerce space.
In fact, they have more than 30 years of combined experience and were doing ‘ecommerce’ long before most of us had even heard of ‘ecommerce’.
Certainly long before the whole world and its dog was talking about it.
As regular readers will know, I am involved in ecommerce as a ‘side business’.
So training from these two masters made me sit up and take notice.
I shelled out good money and bought the course.
So what is Ecom Domination all about?
In a nutshell, it’s a combination of training and software designed to provide a ‘one-stop-shop’ for anyone looking to get into ecommerce.
It is also a massive ‘brain dump’ of pretty much everything Sam and Jon have learned over their combined 30+ years in ecommerce.
So it is also relevant to people already in ecommerce looking to expand their knowledge or pick up some tricks of the trade from two veterans.
I’ll look at the training first and get onto the software later.
The first thing to say is that this course is epic!
There are 13 modules with a total of something like 160 videos.
And these aren’t the skimpy 2 or 3 minute videos you get in most courses.
Most of them are 5 minutes plus and many stretch to 15 or 20 minutes.
So it’s fair to say that this isn’t for the casual viewer.
It has taken me the best part of two days to ‘skim’ the modules in order to review the course.
I am now going back and watching the videos in detail and taking notes, something I expect to take me maybe 4 days.
So, there is definitely an awful lot of content here.
But is it any good?
I will start with a whirlwind tour of the modules, then look at the software and then give you my opinion on the whole package and who it is for.
Let’s dive in…
Module 1: Introduction to Ecommerce (8 videos)
This module explains what ecommerce is, the different ways you can get involved and the pros and cons of each.
Module 2: Market Research (13 videos)
This is all about multiple ways for finding niches and products that will be profitable.
There were a couple of big revelations for me here…
First, Sam and Jon’s checklist for a good product to sell runs counter to everything most other people are teaching.
Their method makes it much easier to source products.
They focus almost exclusively on higher ticket, high-margin, products.
So this will come as a breath of fresh air if the idea of processing hundreds or thousands of $5 or $10 or even free plus shipping products scares you.
Second, Sam and Jon don’t source products from China, unlike what most other courses tell you to do.
This was welcome news for me because I have always shied away from the long delivery times and quality concerns of using Chinese suppliers.
Module 3: Finding Wholesalers and Distributors (17 videos)
Sam and Jon start out the gate by saying there is no ‘magic button’ for finding good suppliers.
Instead, it is all about doing some simple online research, which they take you through step-by-step.
And this is isn’t about just plugging into Ali Express or Alibaba, as so many others are teaching.
That immediately separates you from most of the ecommerce crowd who are all trying to sell the same old stuff to the same old audience.
Module 4: Building Your Store (24 videos)
Again, this is very different to most courses, which focus on using Shopify.
Yes, Shopify can make things simple by having everything in one place.
However, it is also expensive.
You have to pay monthly for your basic store and then monthly for all sorts of ‘must-have’ addons.
Instead, Sam and Jon create their own stores from scratch on their own websites.
And they do so using a range of free or very low-cost resources.
Sam walks you through every step of the process, from buying a domain name to installing themes and plugins, adding products and setting up payment processing.
(You do not have to have any technical expertise to do this.)
The welcome message is that you don’t have to invest a lot up-front when you are starting out.
Instead, you get setup at minimal cost and then optionally upscale when your business starts doing sales in volume.
Module 5: Amazon (17 videos)
If the prospect of setting up your own stores is daunting, you can start out by selling on the world’s largest online marketplace, Amazon.
(Despite this coming after the module on creating your own store, this is definitely where I would recommend that you start.)
The benefit is that you simply have to source products and Amazon will take care of everything else, even delivery if you use ‘Fulfilled by Amazon’.
Sam and Jon have been selling on Amazon for decades and that experience shows.
There is a very clever technique included for finding in-demand products that you can sell without fear of competition.
The process of sourcing products and listing them is taught step-by-step with over-the-shoulder videos.
Module 6: eBay (16 videos)
This is a second ‘starter’ alternative to creating your own store.
I would recommend Amazon first and then moving into eBay.
Again, Sam and Jon cover each step in the process of sourcing and listing products, including how to take advantage of free listings and some free promotional opportunities I did not know existed.
Module 7: Creating Content (3 videos)
This is actually about how to put together product listings that maximise your chances of making sales.
There are some real ‘insider’ tips here.
For example, why you should always change the titles of any product images you get from suppliers and how to stand out from the crowd by creating simple and free videos with equipment you already have now.
Module 8: Traffic (7 videos)
This is another big area where Sam and Jon don’t follow the pack.
Almost everyone tells you to use paid Facebook advertising to get people to your offers.
This involves a learning curve that is longer than most marketers would have you believe and can be scary for people not used to the risk involved in paid advertising.
So it is very good news that Sam and Jon almost exclusively use free methods to drive traffic and have always done so.
This module covers a range of free and simple traffic methods that anyone can use because they don’t depend on any marketing experience.
(Note that, because this course teaches you to source higher margin products, you only have to sell a relatively small number to make a good return.)
Module 9: Facebook Marketing (11 videos)
This is an optional module because Module 8 covers free traffic methods.
It shows you how to setup simple Facebook fan pages to get an element of free ‘social’ traffic.
It also introduces paid Facebook advertising for those who may want to consider it in future (but only after you have a profitable product).
Module 10: Bulk, Surplus and Liquidations (11 videos)
This is optional training I have not seen in any other ecommerce course.
In simple terms, it shows you how to find stock that is being sold at a fraction of its normal price for a variety of reasons and then ‘flip’ it for very big profits.
This is something Sam has become something of a master at doing.
You can make a lot of money very quickly, but there is some risk, so you have to do your homework properly first.
I think this is definitely worth considering, but when you have the rest of your business up and running.
Module 11: Importing and White Labelling (6 videos)
Another optional, more advanced topic not for the beginner.
Sam now makes a big chunk of his ecommerce profits from importing and white label products (products you can put your own brand on and sell as your own).
The beauty of white label products is that margins are higher and you can eliminate potential competition.
However, there are risks and Sam shows you how to prove the profitability of a product before you even think about white labelling it.
Module 12: Summary (4 videos)
Sam summarises the course and offers some final tips and recommendations.
Module 13: Live Training Sessions (13 videos)
Just in case you thought you were being undersold with the course (!), here you will find recordings of live training sessions that Sam and Jon have held with previous students.
Each session goes into more detail on particular aspects of the training and addresses queries and feedback received from students.
The recordings are each between an hour and one and a half hours, so there is a huge amount of additional training here.
The training doesn’t even end there.
There is also a series of ‘expert’ interviews with successful marketers in different areas of ecommerce, such as eBay.
And there is a large ‘Bonuses’ section providing such things as template checklists, letters and emails for potential suppliers, policy samples, product mockup templates, tutorials on using free image editors and much more.
In addition to the training, Ecom Domination also includes lifetime access to six pieces of software that Sam and Jon use everyday in their business.
The first is ‘AZ Prospector’, which allows you to do product research on Amazon.
You enter some keywords (e.g. ‘dog beds’) or choose a category and then sort and analyse the results by things like price, reviews, ratings and Amazon Prime.
This tells you what is selling and being well-received to give you ideas for products you can source to list on Amazon or elsewhere.
The software is very easy to use and comes with a full video tutorial.
The second software is ‘eProspector’ and performs a similar function as AZ Prospector, but for eBay instead of Amazon.
The third software is ‘Sourcing Samurai’.
Once you have found products using the prospecting software, you can plug them into Sourcing Samurai to find potential wholesale suppliers.
The fourth software is a customer ‘CRM’ system.
This is effectively a database that allows you to record details of your customers and which products they have purchased.
It is primarily for use with your own stores, since Amazon and eBay will hold this information for you.
The fifth software is essentially a ‘done-for-you’ subscription funnel builder.
One of the ways in which Sam and Jon add an element of sustainability to their business is by using a subscription model.
This is where customers signup to receive products on a regular basis in exchange for paying a monthly fee.
This is a relatively new concept in the world of ecommerce that is becoming something of a ‘hot’ topic.
One of the issues with ecommerce is that you have to continue to make fresh sales in order to maintain your revenue and profits.
By adding a subscription element, you make a chunk of your income predictable and you do not have to ‘start from scratch’ each month.
What Sam and Jon have done here is provide one of Jon’s proven subscription funnels that you can simply adapt with your own niches and products.
There is a setup screen, where you provide your details and they will do the rest, including hosting the various web pages.
Recurring income is definitely something you should seriously consider and this is a great shortcut to implementing something that would otherwise require a fair degree of technical knowledge to setup.
So this is indeed a very nice ‘bonus’, but is probably something you will not be considering until you have your core business up and running.
The final software is a ‘profit forecaster’.
The idea is that you plug in details of how your business is performing and the software uses it to ‘predict’ how much you will make in the coming months.
I doubt the value of using this.
It’s accuracy will depend on the quality of the data you enter and the proportion of your income that comes from subscriptions.
At the end of the day, I suspect you can probably get as good an indication on the back of an envelope.
As I said, this is a truly epic package.
There are good and bad aspects.
First off, Ecom Domination is not cheap.
The introductory price (valid until midnight tonight) for everything I have described is $197.
However, it is without doubt excellent value for money.
For that, you get some 160 videos, plus the live session replays, plus the expert interviews, plus the bonuses, plus six pieces of software.
The value of two of the pieces of software is questionable.
But the remaining four, including the subscription funnel setup, probably justify the price alone.
And the training is certainly good and very comprehensive.
It is very clear that Sam and Jon know their stuff.
The experience and authority from their combined 30 years and tens of millions in ecommerce sales comes across loud and clear.
And this is very different training from other ecommerce courses I have looked at.
For example, it teaches you to source higher ticket, high-margin products instead of cheap ‘impulse’ buys.
It does not major on using Shopify, although the training can be applied to that platform if you want to go that route.
Instead, it focuses on starting with Amazon and eBay and then moving onto your own stores using free or low cost resources.
And it does not tout Facebook paid advertising as the ‘only’ way to get traffic.
Instead, it concentrates on essentially free methods.
In my view, all of this is good news, since it overcomes most of the aspects of ecommerce that are most worrying for beginners.
You may wonder whether Sam and Jon have got it wrong, with so many people teaching a very different model.
However, the difference is that Sam and Jon have both been using their model very successfully for more than 15 years.
Most other marketers have only been in ecommerce for a year or two.
Overall, the quality of the training is very good.
Everything is gone into in great detail and there are ‘over-the-shoulder’ tutorials to demonstrate concepts being applied in the real world.
Ecom Domination is an excellent opportunity to learn from two of the most successful people in their field.
But are there any negatives?
Yes, there are a few.
First, there is the sheer scale of the training.
This is off-putting to me, let alone a complete beginner.
I think the course would have benefited greatly from a ‘fast start guide’.
You simply do not need to consume all of the course in order to start your ecommerce business.
Far from it.
However, it is not readily apparent, until you dive into it, which parts you need to do now and which you can – indeed, should – leave until later.
And this isn’t helped by the order of presentation.
For example, I would recommend that people start with Amazon, then move onto eBay and only then open their own stores.
However, the course presents the content on opening your own store first.
Similarly, there is a lot of (very good) content on sourcing products.
But you have to go through most of it in order to find the simplest ways to start.
That fast start guide could have pointed you in the right direction.
Finally, I would have welcomed a ‘start to finish’ case study.
Sam and Jon do refer to their own businesses and niches and products they have used and that is good.
However, it would have made things clearer if they had also followed a single niche and product through all of the training.
The result is that the training is more difficult to consume than it could have been.
It means that you sometimes have to spend time watching videos just to see whether they are relevant now or can be left until later, rather than having a suggested ‘fast track’ to follow.
The bottom line is that this is excellent training from masters in their subject and it is offered at an exceptionally good price, especially when you consider all of the software you are getting.
It teaches you ecommerce as a business – which, of course, it is – rather than the ‘easy money’ approach that most marketers would like you to believe, but isn’t true.
So this is not for people who are looking for a ‘quick fix’.
However, if ecommerce interests you and you are serious about using it to build a real business, Ecom Domination is definitely something you should consider.
You can get all of the details here…
Please note that the introductory price is set to end tonight (the 11th) at midnight, Eastern Time.