Black Is The New White

I started my home business journey way back in the mists of time with offline marketing. Things like direct mail and running classified ads in newspapers and periodicals. Let me tell you… you have to be pretty street smart to succeed in this type of marketing, because you have to stump up some pretty sizeable […]

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Why You Need Bridge Pages

If you are using Facebook advertising to promote affiliate products or CPA (Cost Per Action) offers – maybe even your own products – you need to read this post. Facebook advertising is great. No other platform allows you to target the audience for your ads with such laser-targeted precision. Plus, if you get the targeting right, Facebook still […]

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How To Lie With Statistics (2)

In my last post in this short series, I talked about how statistics such as optin rates can lie to you because, in simple terms, not all leads you collect are created equal. If you missed that post, you can find it here… http://imarketforce.com/how-to-lie-with-statistics/ There are plenty of other statistics that can lie to you. […]

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How To Lie With Statistics

In many respects, all marketing boils down to a numbers game. In simple terms, if you spend $1 on advertising and make $2 in profit, how many dollars are you going to spend? Of course, the answer is “as much as possible”. But, unfortunately, things are seldom that straightforward. You may start by getting $2 […]

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