It’s very easy to explain…
It’s a WordPress plugin that allows you to animate any element on your WordPress websites.
By ‘element’, I mean any headline, sub-headline, image, paragraph, text line or bullet point (and even the whole page).
And, by ‘animate’ I mean a range of 50 built-in effects including…
- Bouncing entrance and/or exit
- Fade in and/or out
- Flipper in and/or out
- Roll in/out
- Zoom in/out
- Rubber band (stretch and release)
- And many more
Each of the effects comes in a number of options, such as the direction from which you want your bounce effect to happen and how long it should take.
In addition to animations, you can also attach ‘audio prompts’ to the elements of your web page, which are activated when the visitor hovers their mouse over the element.
These can be from the built-in library of simple sound effects (explosions, car horns, beeps, etc).
Or they can be snippets of spoken text.
Many are included that are related to typical calls to action you may have on a website.
For example, ‘Click here to buy now’, ‘100% money back guarantee’, ‘Enter your email to subscribe’ and so on.
This is quite clever, but I’m not sure I would want my website beeping at or talking to my visitors, particularly if it wasn’t expected.
The software is impressively easy to use…
- Open your web page
- Activate the Animatio control panel, which sits over the page
- Select an element on the page
- Choose an animation effect from the dropdown menu
- Optionally, customise the animation
That’s all there is to it.
So you definitely don’t need to be at all tech-savvy to use Animatio and I really like that about the product.
I particularly like the fact that you are working off the page that your visitor sees and not the coding behind the page.
The software is very intuitive to use.
In fact, I dived straight in without taking any of the training.
However, there is a very comprehensive set of documentation and tutorials available inside the member’s area if you require more instruction.
I should say that what Animatio does is not new.
There are other tools out there that do a similar thing.
However, the ones I know about are all much more expensive (not to mention more complicated to use) than Animatio.
If you like, Animatio brings website animation to the masses.
So Animatio seems to do what it says on the tin.
The question is, why would you want to use it in the first place?
The answer is to increase visitor engagement on your websites.
There is no doubt that our eyes are drawn more to moving objects than static ones.
In fact, there is a part of our eye that is designed specifically to detect movement.
So I think using Animatio could have real benefits.
But I doubt very much whether it can multiply your conversions by three times, as the sales letter seems to claim.
Things like a special offer, a countdown timer or deadline, an attractive bonus, a key benefit, an optin form and the like.
Over-using animation could be counter-productive.
If everything is moving, how is the visitor to identify what is important?
Not to mention, that it could be just plain irritating.
(I find the sales page irritating, but I recognise that this is showcasing what is possible and is not necessarily an example of how you should use the software.)
I should also say that Animatio is not going to make a silk purse out of a sow’s ear.
Used sparingly, it should improve the performance of a good website.
However, it’s likely to produce little to no benefit for a bad website.
(In fact, it may just draw more attention to how bad it is!)
I do have a concern about how Animatio might interact with other WordPress plugins, especially website builders.
However, the authors have assured me that it has been exhaustively tested and works with all popular plugins.
They have also assured me that it has no significant effect on website loading times (important for visitor experience and search engine rankings.)
Animatio is software that is easy to use, does what it says on the tin and produces a very real benefit in increasing engagement (used sparingly).
And it represents very good value for money at the special launch price.
It is certainly much cheaper than software I have come across that does a similar thing.
If you have WordPress websites, it’s well worth considering as an addition to your ‘web master’s toolkit’.
You can see Animatio in action and get all of the details here…
There are three.
The first is the inevitable ‘Pro’ version for $67.
This gives you additional animation effects and sound options, the ability to upload your own sound files and a set of case studies of how Animatio has been used to improve website performance.
Personally, I do not think this is worth investing in.
The second upsell is the developer license for $37.
You will need this if you want to use Animatio in work you do for clients.
The final upsell is for resell or agency access to the software, effectively allowing you to sell it and keep the proceeds.
There are a few options here at various price points.
This is worth considering if you have an existing audience that would be interested in Animatio.
Bonus 1: RPI Checker
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Bonus 2: WP Swift Page Plugin
This plugin will instantly increase the speed with which your WordPress websites load, making for a better visitor experience, reducing your ‘bounce rate’ and improving your search engine rankings.
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In addition, if you invest in any of the Animatio upsells offers, you will also get…
Bonus 5: WP Review Me Plugin
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You can see Animatio in action and get all of the details here…