A new product called (not encouragingly) ‘Amazo-X’ launched yesterday…
Now, I was pretty excited by this because I know that the author, Dan Hollings, is hugely successful.
He was one of the people behind the multi-million selling ‘The Secret’, for goodness sake!
(I don’t know why the sales letter insists on calling Dan ‘Mr X’, unless it’s to create an air of mystery. They would have earned far more credibility by just using his name.)
Another thing I know is that Dan usually teaches the method included in Amazo-X in a high-ticket training course sold by webinar.
Could he now be revealing the same method in a course costing around $10 (it’s on a ‘dime sale’ where the price increases steadily)?
If so, this would be a real bargain.
Well, having been through the course, the answer is…
Yes… and, um… no.
I can summarise the Amazo-X strategy in one sentence…
You find good products on Amazon that aren’t selling well (or good products that aren’t on Amazon at all), approach the owners and offer to get them more sales in exchange for a percentage of the additional sales they make.
(I am not revealing anything here that Dan does not openly include in freely-available interviews and webinars.)
This is actually a very good strategy and certainly one I have never seen anyone else talk about.
If you can pull it off (and that’s a biggish ‘if’), you could definitely make a serious on-going hands-free income from every business you help.
The problem with Amazo-X is that the 5 videos included don’t really tell you any more about the strategy than my single sentence summary above does.
The training is very, very general.
It tells you the ‘what’ but next to nothing about the ‘how’.
Here are just a few examples of where the course falls short…
- Practical ways to find products that are both good and under-selling (key to the concept).
- How to contact product owners (other than look for their ‘Contact Us’ page)
- What to say to product owners to strike the deal. “Hello, I see you are rubbish on Amazon. Let me have a go and give me X% of your sales in return” is probably not going to cut the mustard.
- Dan says you need the product owner to give you access to their Amazon account so you can work on their marketing. Would you give a total stranger access to your personal Amazon account, let alone a business one?
- You are told to sign a contract with your clients but there is nothing about how you would go about creating one and making it enforceable.
- Dan suggests that you get paid by ‘invoicing’ your clients. But how do you know what to bill them? How can you ‘prove’ what they owe you?
I could go on but you get the picture.
To be fair, all of this missing information may be in the upsells that are offered.
I did not get these, so I can’t comment.
What is certain is that the basic product on it’s own is not going to allow you to implement this strategy unless you already have a well-established marketing business.
You could argue, “What do you expect for $10?”
I would argue back, “At least what is promised in the sales letter, whatever the price tag”.
In reality, the basic product is nothing more than a very long sales pitch for the upsells and, I suspect, the high-ticket training I mentioned at the start of this review.
If you are happy to pay around $10 to get the ‘real offer’, fine…
Otherwise, steer clear.