This is the percentage of people visiting your squeeze page who actually enter their email address and join your list.
If you are using paid traffic, a higher optin rate means a lower cost per subscriber.
If you are using free traffic, a higher optin rate means that you’ll be getting more subscribers for the traffic you are sending.
So I am always trying different things to see if I can nudge my optin rate up a few notches.
Today, I want to share how I got a nearly 50% increase in conversions, just by adding a single sentence of 17 words to my squeeze page.
Now, I have to preface this with a disclaimer…
You may not see the same size of increase, or even any increase at all, if you use this technique.
That’s because the optin rate also depends on a host of other factors, such as the traffic source, the offer you are making and the standard of sales copy on the page.
That said, all things being equal, I would expect you to see a measurable increase on what you are getting now.
I should also say that this isn’t 100% my own idea, since it was recommended to me by another marketer.
OK. Enough of the dancing around.
All marketers know that urgency and fear of missing out works in boosting conversions.
Most marketers use countdown timers to create a sense of urgency…
“This [amazing gift] will only be free until the timer hits zero. After that, it’s going to cost [a large amount of money].”
Now, I don’t like using false urgency.
That’s where the timer hits zero and starts counting down again, or where the counter is reset every time the same person re-visits your optin page.
I believe that a lot of people are wise to this now and it potentially destroys any trust they have in you, right at the start of your relationship.
Here is the sentence that I have added…
“This [report / video / whatever] will not be free forever, so get it now before we list it for sale.”
That simple sentence creates genuine, believable urgency without the need to lie or mislead.
And here’s another tip.
Place that sentence immediately below the image of whatever free gift you are offering.
Why? Because we are conditioned to read the captions under images.
In split-testing, adding that sentence increased my optins by up to 48% on a like-for-like basis.
Give it a try and see what it does for you.